After earning a BA in history, I studied Sport and Event Marketing and discovered my passion. Working with start-ups and small businesses has given me a chance to experience a wide range of marketing-related duties: retail, packaging, staff recruiting and training, logistics, and merchandising. Whether working on an intimate party or a major product launch, I have the skills and experience to plan noteworthy events. My job is to think of every last detail and consider every possible hiccup so there’s a plan in place for success. Here are some of my clients and events:
Kawartha Craft Beer Festival
Now celebrating our 6th year, the Kawartha Craft Beer Festival has grown tremendously since year one. With an idea in mind, we started this Festival at Louis Street Parking lot and have grown to our newest location at Del Crary Park in Peterborough, ON. From planning, to bookings, contracts and on-site management, we run this event from start to finish.
Join us Friday June 19 4pm-11pm and Saturday June 20 1pm-11pm to celebrate Ontario Craft Beer.
Electric City Works
Electric City Works is a marketspace for makers and entrepreneurs giving makers their own space to display, create and sell their products while utilizing workshops space to teach others their techniques..
Working towards the November 2019 Grand Opening, South Bay managed the Grand Opening event and promotion to bring in customers and media into the space. We worked closely with the owners to develop website copy for the updated website to promote the space, the business and the makers.
Chalk Therapy refinishes, redesigns, and upcycles old, vintage and antique furniture to breath new life to forgotten furniture. Chalk Therapy has grown so much in a few short years that they have once again expanded to their current downtown location in the Electric City Works building at 200 Charlotte Street, Peterborough.
Working with Chalk Therapy, we were able to update their website copy and layout to better reflect the growth in the business and provide a clear view of the many unique services that Chalk Therapy provides. With the consistent growth over the years to opening and expanding new businesses, the Chalk Therapy website now gives customers great insight into the business.
Publican House Brewery
Publican House Brewery is Peterborough's Premium Craft Brewery serving award winning brews across Ontario.
Working as the Marketing Director at Publican House Brewery from 2013 to 2020, included working on all customer facing branding for the company. This included all design elements and a brand re-design, website development, event marketing plan, sponsorship management, public relations, business development, contract development, staff training, tour development and promotion, creation of brand guidelines, and more.
KLB Raspberry Wheat
Working with Outpost 379 to develop the marketing campaign for the return of KLB Raspberry Wheat to Peterborough and the Kawarthas. This campagin included marketing strategey development, design elements, social media promotion and account management.
Working with Bacardi Canada during the 150th Birthday year, I managed all experiential marketing programs for Bacardi within Canada for the full year.
This program included Canada wide sampling programs, development of brand marketing plans for the Bacardi Oakheart brand, management of print and POS material, and management of creative, digital and social media team working on the Bacardi account.
I was able to work as the Team Lead on the planning and execution of the Bacardi 150th Anniversary Celebration for Canada.
Sirius Satellite Radio
Working with the Canadian Football League focused on planning elements of the 2006 Grey Cup and Grey Cup Festival. This role included coordination of stadium operations and production for all post season games, planning of the Player Awards including production, marketing materials, and hospitality, and redesigning of the Grey Cup Operations Manual.