After earning a BA in history, I studied Sport and Event Marketing and discovered my passion. Working with start-ups and small businesses has given me a chance to experience a wide range of marketing-related duties: retail, packaging, staff recruiting and training, logistics, and merchandising. Whether working on an intimate party or a major product launch, I have the skills and experience to plan noteworthy events. My job is to think of every last detail and consider every possible hiccup so there’s a plan in place for success. Here are some of my clients and events:
Kawartha Craft Beer Festival
Now celebrating our 6th year, the Kawartha Craft Beer Festival has grown tremendously since year one. With an idea in mind, we started this Festival at Louis Street Parking lot and have grown to our newest location at Del Crary Park in Peterborough, ON. From planning, to bookings, contracts and on-site management, we run this event from start to finish.
Unfortunately due to Covid-19, we have cancelled the 2020 Beer Festival. Join us for the 6th year on Friday June 4th from 4pm-11pm and Saturday June 5th from 1pm-11pm, 2021 to celebrate Ontario Craft Beer.
See you next year!
Electric City Works
Electric City Works is a marketspace for makers and entrepreneurs giving makers their own space to display, create and sell their products while utilizing workshops space to teach others their techniques..
Working towards the November 2019 Grand Opening, South Bay managed the Grand Opening event and promotion to bring in customers and media into the space. We worked closely with the owners to develop website copy for the updated website to promote the space, the business and the makers.
Chalk Therapy refinishes, redesigns, and upcycles old, vintage and antique furniture to breath new life to forgotten furniture. Chalk Therapy has grown so much in a few short years that they have once again expanded to their current downtown location in the Electric City Works building at 200 Charlotte Street, Peterborough.
Working with Chalk Therapy, we were able to update their website copy and layout to better reflect the growth in the business and provide a clear view of the many unique services that Chalk Therapy provides. With the consistent growth over the years to opening and expanding new businesses, the Chalk Therapy website now gives customers great insight into the business.
Lakefield Craft Beer Festival
South Bay Marketing is working with BEL Rotary to develop the first annual Lakefield Craft Beer Festival taking place at Isabel Morris Park September 25-26th, 2020. More details coming soon!
Peterborough Humane Society
Peterborough Humane Society advocates for the welfare of animals by improving their lives, alleviating suffering, rescuing, providing shelter, healing, facilitating adoption and reducing pet overpopulation. They are the largest animal shelter in Peterborough County and the only open admission shelter.
Working with the Peterborough Humane Society on the September 2020 PAWlympics event, which challenges participants to set an activity goal to reach with their pet over the month of September. The money that this event raises will help provide over 1,600 animals with the love, care and fur-ever homes they deserve.
Brews at the Zoo
More details coming soon!
More details coming soon!
More details coming soon!
Publican House Brewery
Publican House Brewery is Peterborough's Premium Craft Brewery serving award winning brews across Ontario.
Working as the Marketing Director at Publican House Brewery from 2013 to 2020, included working on all customer facing branding for the company. This included all design elements and a brand re-design, website development, event marketing plan, sponsorship management, public relations, business development, contract development, staff training, tour development and promotion, creation of brand guidelines, and more.
KLB Raspberry Wheat
Working with Outpost 379 to develop the marketing campaign for the return of KLB Raspberry Wheat to Peterborough and the Kawarthas. This campagin included marketing strategey development, design elements, social media promotion and account management.
Working with Bacardi Canada during the 150th Birthday year, I managed all experiential marketing programs for Bacardi within Canada for the full year.
This program included Canada wide sampling programs, development of brand marketing plans for the Bacardi Oakheart brand, management of print and POS material, and management of creative, digital and social media team working on the Bacardi account.
I was able to work as the Team Lead on the planning and execution of the Bacardi 150th Anniversary Celebration for Canada.
Sirius Satellite Radio
With 5 years at Sirius Satellite Radio, this position required a wide variety of skills including sponsorship development, development and management of over 100 promotional programs across Canada within 4 months, development and management of the Face the Music contest and concerts across Canada, employee training and management across Canada, development of communication materials, strategies and result tracking, and working directly with the brand team to develop marketing materials.